Case Study: BlackLine boosts YouTube growth and organic engagement with Royal Cheese Digital

BlackLine grows YouTube subscribers from 3,000 to 16,000 with Royal Cheese Digital

Royal Cheese Digital was approached by BlackLine, a SaaS fintech company, to address its challenge of stagnant brand awareness and low engagement on YouTube. The customer's content was traditional product-led material that failed to capture attention in the saturated B2B space, and their YouTube channel's potential was untapped.

The solution implemented by Royal Cheese Digital was a strategic overhaul focused on organic growth through cultural relevance and long-form storytelling. This involved publishing high-quality, trend-focused videos every two weeks for six months. The results were significant, with the channel growing from 3,000 to over 16,000 subscribers organically and producing a viral video with over 500,000 views, firmly establishing BlackLine as a thought leader.

BlackLine