Case Study: Jel Sert achieves streamlined distribution and superior support with Royal 4 Systems' WISE Warehouse Management System

Jel Sert - Customer Case Study

Jel Sert, the family‑owned maker of brands like Fla-Vor-Ice and Otter Pops, needed a robust warehouse distribution system to handle strict deadlines, shifting requirements, limited resources and high quality standards. IT Director Wil Henry evaluated multiple options and selected Royal 4 Systems’ WISE Warehouse Management System for its functionality, application flexibility and vendor commitment.

Royal 4 Systems implemented WISE for Jel Sert’s Distribution group and has supported the company since 2002, delivering superior functionality and strong after‑sale support that helped Jel Sert meet deadlines and adapt to changing needs. The long‑term deployment and ongoing partnership — which led to Wil Henry’s induction into the WISE leaders program — demonstrate measurable impact in sustained, reliable warehouse operations and improved system flexibility.

Jel Sert

Wil Henry

Director of Information Technology