Case Study: Colony Tire achieves streamlined multi-location logistics with Royal 4 Systems' WISE

Colony Tire - Customer Case Study

Colony Tire, a multi-million dollar tire distributor and auto care company with over 25 locations across North Carolina and Virginia, needed a robust warehouse management solution to handle logistics across multiple distribution centers and integrate with its ASA Tire Systems POS. After evaluating options, Colony Tire chose Royal 4 Systems, citing Royal 4’s partner relationship with ASA Tire Systems, hundreds of satisfied customers, experienced engineers, and 24/7 support as key factors.

Royal 4 Systems implemented its WISE warehouse management system at three distribution centers, delivering an RF-driven solution for receiving, put-away, cross-docking, product location, picking, shipping, tire-aging alerts, NAFTA compliance, and outbound documentation. The WISE deployment streamlined inventory and shipping processes, improved logistics visibility and compliance, and provided ongoing 24/7 support to sustain operational efficiency across Colony Tire’s network.

Colony Tire

Andrew Bergeron

Executive Vice President