Case Study: Wild Card Agency turns the British Pie Awards into a national media moment with Roxhill Media

Wild Card Agency generates 400+ pieces of coverage with Roxhill Media

Wild Card Agency, a communications consultancy, faced the challenge of reinvigorating the traditional British Pie Awards to become a mainstream media conversation. They needed to generate broad consumer awareness and regional pride, striking a balance between humour and national identity. To achieve this, they utilized the media database and tools from vendor Roxhill Media.

The solution involved using Roxhill Media's database to research and target specific journalists, monitor trends, and craft tailored pitches. This precision outreach, combined with strategic regional press releases, led to over 400 pieces of high-quality coverage, exceeding the previous year's results by more than 100 insertions. National outlets like BBC News and The Guardian featured the story, creating significant visibility and inbound media enquiries for the winning bakers.

Wild Card Agency