Case Study: TwentyTwenty Communications secures Telegraph fashion coverage for By Rotation with Roxhill Media

TwentyTwenty Communications secures Telegraph fashion coverage and £10K+ stories with Roxhill Media

TwentyTwenty Communications, a fashion PR agency, faced the challenge of securing meaningful coverage for their client By Rotation, a fashion rental app without a traditional product launch calendar. They needed to find a newsworthy angle. Using Roxhill Media's database, they identified an opportunity to highlight real stories of women over 50 earning income through the platform.

The solution involved using Roxhill to pinpoint The Telegraph and its Fashion Features Director, aligning with the publication's audience. By pitching an exclusive story on this demographic, TwentyTwenty secured a major feature. The results for By Rotation included high engagement, new users from an older demographic, and winning the Roxhill Media Award for Best Fashion Coverage, successfully broadening the brand's community reach.

TwentyTwenty Communications