Case Study: THE PIG Hotels achieves 30 media placements with Roxhill Media

THE PIG secures 30 media placements with Roxhill Media

THE PIG Hotels faced the challenge of refreshing its media narrative as it entered its 13th year. Publicist Emma Cripwell needed to find new angles, particularly around the brand's inherent sustainability, and connect with journalists who were not already familiar with their story, including crucial regional contacts.

Using Roxhill's media database and advanced search tools, the team efficiently identified and built lists of relevant journalists, both national and regional, for targeted press release distribution. This solution enabled Roxhill's client to secure 30 pieces of high-quality media coverage for their anniversary campaign, including features in major outlets like The Times and The Guardian, significantly boosting brand visibility at national and regional levels.

THE PIG