Case Study: Pinter achieves record-breaking media coverage with Roxhill Media

Pinter secures 1,060 media placements with Roxhill Media

Pinter, a home-brew beer company, wanted to increase brand awareness and stand out in a crowded market. The challenge was to unite beer enthusiasts globally and capture media attention across both the UK and US. To achieve this, their PR agency, GOLD79, utilized the Roxhill media database to help craft a strategy for securing earned coverage in two different media landscapes.

GOLD79, using Roxhill's tools for building media lists and analyzing journalist insights, created the Back Yard Bar Awards campaign for Pinter. The solution was highly successful, securing over 1,060 media placements with a total reach of 319 million. This included features in top-tier outlets like The Sun and GQ, which significantly increased Pinter's brand visibility and solidified its position as a leading homebrewing brand.

Pinter