Case Study: GOLD79 achieves 217M+ impressions for Agria Dog Walk with Roxhill Media

Gold79 drives 217M+ impressions with Roxhill Media

Gold79, a PR agency, faced the challenge of elevating the Agria Dog Walk 2024 above a crowded pet industry landscape to drive national media attention and create real-world impact for their client. To achieve this, they used Roxhill Media's PR software, specifically its media database and insights tools.

Using Roxhill Media's advanced search and journalist insights, Gold79 built targeted media lists and timed their outreach for maximum impact. The solution secured 127+ media placements, including national coverage, generating over 217 million impressions and increasing brand visibility. The campaign also raised £20,000 for UK rescue centres and boosted Agria's share of voice in the pet insurance space by 11%.

Gold79