Case Study: Fairfax & Favor achieves 185 media features with Roxhill Media

Fairfax & Favor secures 185 media features with Roxhill Media

Fairfax & Favor, a luxury fashion brand, faced the challenge of cutting through a saturated market to secure meaningful media coverage and build authentic relationships with top-tier journalists. To overcome this, their agency BLOXHAM utilized Roxhill Media's PR software, including its media database and pitching guides, to craft a hyper-targeted strategy.

Using Roxhill's platform, BLOXHAM gained valuable media intelligence and journalist insights, which enabled more personalized and relevant pitching. This solution resulted in 185 high-impact media placements for Fairfax & Favor in publications like The Daily Telegraph and GQ. Beyond the significant visibility, the campaign also helped raise funds for the Breast Cancer Now charity.

Fairfax & Favor