Case Study: Animo PR improves journalist outreach and reporting with Roxhill Media

Animo PR reduces admin time and improves media reporting with Roxhill

Animo PR, an award-winning strategic communications agency, faced challenges in keeping their journalist contact data accurate and up-to-date amid frequent role changes. This manual process wasted significant time and made it difficult to ensure their pitches were relevant. To solve this, they implemented the media database and intelligence platform from vendor Roxhill Media.

The solution provided by Roxhill Media included best-in-class journalist data, a user-friendly interface, and specific tools like Journalist Moves alerts and the Pinpoint trend analysis tool. As a result, Animo PR reduced admin time spent on verification, built more accurate media lists, improved pitching confidence, and enhanced client reporting with verified metrics.

Animo PR