Case Study: WSP uncovers client opportunities in minutes with Rox

WSP uncovers client opportunities in 5 minutes with Rox

WSP Canada, a major global engineering and professional services firm, faced the challenge of conducting intensive manual research to identify which of their top clients were affected by disruptive events like extreme weather. This process was time-consuming, taking up to 8 hours per client, and their static CRM lacked the dynamic, up-to-date signals needed for proactive engagement. They turned to the vendor Rox to find a smarter solution.

By using Rox, WSP loaded their key accounts and simply asked a question to uncover relevant client events in real time. The solution provided actionable insights within minutes, enabling reps to reach out to clients at the right moment. This led to a rapid organizational rollout to 600 users. The measurable impact was significant, reducing research time from hours to a five-minute period and removing business development bottlenecks, allowing teams to focus on client engagement.

WSP