Case Study: Rev.io achieves personalized sales outreach at scale with Rox

Rev.io books meetings with Rox as reps send 200 personalized emails a day

Rev.io, a revenue management and service operations platform, faced the challenge of scaling its personalized outbound sales efforts after expanding into a new market. Their traditional cold-calling approach was ineffective with the new buyer persona, and manually researching and personalizing emails for a much larger total addressable market was unsustainable without drastically increasing headcount. They partnered with the vendor Rox to solve this personalization problem at scale.

Using Rox, Rev.io automated its outreach, sending hundreds of personalized emails daily. The solution used dedicated AI agents for each account to research prospects and create resonant messaging, freeing the sales team from manual tasks. This allowed Rev.io to generate new pipeline and book meetings with previously undiscovered prospects without scaling their team. The results included an immediate return on investment, with one of the first opportunities Rox created moving into the sales forecast.

Rev.io