Case Study: Hand Up Toronto achieves faster family deliveries with Routific

Hand Up Toronto Uses Route Optimization To Help Feed Families

Hand Up Toronto, a volunteer-run charity fighting food insecurity, faced a sudden surge in demand during the pandemic as thousands of families needed grocery deliveries. Their small team was manually planning routes, dealing with inconsistent addresses, and spending hours to deliver only a handful of households efficiently.

Hand Up Toronto implemented Routific to automate route optimization, balance delivery loads, clean up address data, and track driver performance. With Routific, the team doubled delivery efficiency from 8 families in 3–5 hours to up to 18 families in three hours, served over 15,000 families during the pandemic, and continues helping more than 200 families each month.

Hand Up Toronto

Kay Castelle

Executive Director