Case Study: Hand Up Toronto scales to 7,000 home deliveries with Routific

Hand Up Toronto scales home delivery operation to 7,000 deliveries

Hand Up Toronto is a Toronto-based charity that pivoted during COVID-19 to deliver groceries and care packages to families who lost access to school meals. After 8,000 people signed up in 48 hours, the team found manual route planning with Google Maps and inconsistent address data unscalable, and sought a tool for address validation and optimized routing — ultimately finding Routific’s route optimization platform.

Routific provided address cleanup, automated route planning, and easy dispatching to drivers, plus features for quick route swaps and last‑minute changes. With Routific, Hand Up Toronto scaled from 132 deliveries to more than 7,000 deliveries in a month, delivering 7,000 care packages (about 10,000 pounds of food), achieving 100% delivery driver satisfaction, and growing their team and volunteer program to meet demand.

Hand Up Toronto

Vivian Chow

Operations Lead