Case Study: Greenhouse achieves 100% next-day order fulfillment despite 4x COVID delivery spike with Routific

Greenhouse fulfills next-day orders despite 4x spike during COVID-19

Greenhouse, a Toronto-based cold-pressed juice company, faced a high-complexity last-mile challenge: refrigerated products with a short shelf life, orders accepted until midnight for next-day delivery, and a 4x spike in deliveries during COVID (peaking as high as 1,500/week). To manage this, Greenhouse deployed Routific’s delivery management platform, using Routific Driver for mobile driver workflows and Dispatcher View for route planning and scheduling.

Routific optimized routes, provided driver features (stop notes, photo proof) and automated customer notifications, enabling Greenhouse to scale its last-mile program—managing up to eight drivers and roughly 300 deliveries/day—while fulfilling 100% of next‑day orders and absorbing the 4x COVID surge; Routific’s tools also improved dispatcher visibility and supported expansion into Vancouver.

Greenhouse

Brian Zaffuto

Logistics Manager