Case Study: Food Made Fresh achieves 4x more meal deliveries with Routific

Food Made Fresh delivers 4x more meals with Routific

Food Made Fresh, a San Diego–based meal delivery service led by owner and head chef Chrissy Weir, was struggling with inefficient third‑party couriers and time‑consuming manual route planning using Google Maps/MapQuest. With a small fleet (5 drivers) and a growing weekly volume (100+ orders across a 30‑mile radius), the team often returned with incomplete deliveries and spent hours planning routes, limiting their ability to scale beyond roughly 30–40 stops.

Routific provided route‑optimization software (including a Shopify integration) that automates planning, stores customer profiles and delivery windows, and offers a Dispatcher View for on‑the‑fly changes. As a result, Food Made Fresh reduced route planning to about 1.5 hours per week, increased capacity up to 4x more orders/meals, improved on-time delivery and driver ease-of-use, and gained the flexibility and peace of mind to scale operations — all thanks to Routific.

Food made Fresh

Chrissy Weir

Head Chef and Owner