Case Study: 4P Foods achieves 3X home-delivery growth and 3,500 weekly deliveries with Routific

Farm-to-door food hub sees 3X growth with home delivery service

4P Foods, a Washington, D.C. farm-to-door food hub, faced an abrupt collapse of 85% of its wholesale business when COVID-19 hit and had to pivot rapidly to home delivery to meet an unprecedented surge in demand. To manage thousands of perishable stops and replace manual routing, 4P Foods implemented Routific’s delivery management and route-optimization platform, including automated SMS delivery notifications.

With Routific, 4P Foods automated route planning and sends two automated SMS messages per order (driver en route and delivery completed), enabling efficient delivery to over 3,500 homes weekly and about 600 delivery notifications each week. The result: a scalable, customer-friendly home delivery operation and 3X growth since COVID, helping 4P Foods retain customers drawn by both convenience and its mission.

4P Foods

Justin White

Operations Manager