Case Study: The LeBron James Family Foundation delivers holiday food parcels to 600+ families with Routific

Delivering Holiday Comfort With The LeBron James Family Foundation

The LeBron James Family Foundation, which supports families in Akron, Ohio, faced the challenge of delivering hundreds of holiday food parcels efficiently with a large volunteer driver network. Since 2020, the Foundation has used Routific’s route optimization services to plan deliveries for Thanksgiving and Christmas, replacing slower manual planning with a more streamlined process.

Routific helps the LeBron James Family Foundation upload hundreds of addresses, automatically create efficient routes, and dispatch them through the Driver app for real-time tracking. The result has been faster, more visible delivery operations for about 650 families at Thanksgiving and 600 at Christmas, with Routific producing routes that are 40% shorter than planning with Google Maps.