Case Study: The Atlanta Journal Constitution improves distribution efficiency by 15% with RouteSmart Technologies

The Atlanta Journal Constitution saves over $1M and cuts route counts 15% with RouteSmart Technologies

The Atlanta Journal Constitution (ajc), a Cox Enterprises publication, faced a challenge with its inefficient home delivery routing system, which was based on an outdated county-line structure. This made it difficult for distribution managers to balance and update routes. To address this, ajc partnered with RouteSmart Technologies and implemented its RouteSmart Online route optimization solution.

By utilizing RouteSmart Online, ajc was able to restructure its routes into a modern, zip code-pure system. This eliminated route overlaps and decreased the total number of routes by 15 percent, leading to a significant reduction in time and mileage. The implementation saved ajc over a million dollars and streamlined operations, with RouteSmart's dispatching functionality providing tools to manage daily carrier disruptions effectively.

The Atlanta Journal Constitution (ajc)