Case Study: The Atlanta Journal-Constitution achieves 15% fewer routes and over $1M in savings with RouteSmart Technologies

The Atlanta Journal-Constitution - Customer Case Study

The Atlanta Journal-Constitution (AJC), a Cox Enterprises newspaper with more than 550 daily home-delivery routes, faced inefficiencies from a county-line routing system and manual route cards that made balancing and updating routes slow and costly. To modernize distribution and reduce time and mileage, AJC engaged RouteSmart Technologies, deploying RouteSmart Online and integrating CarrierTrack® Technologies to digitize route books and streamline dispatch and carrier workflows.

Using RouteSmart Technologies’ RouteSmart Online restructuring tools and CarrierTrack integration, AJC centralized route planning, corrected overlapping routes, and automated same‑day dispatch changes—decreasing route counts by 15% and saving more than a million dollars while reducing mileage and carrier pay. The solution delivered standardized turn-by-turn directions, faster training (critical during COVID-19), fewer complaints, and improved carrier morale and retention.

The Atlanta Journal-Constitution

Matt Sabath

Senior Product Manager