Case Study: New Zealand Media and Entertainment achieves 15% reduced route distance, 17% fewer delivery hours and new revenue streams with RouteSmart Technologies

New Zealand Publisher Transforms Distribution from Cost Containment to Revenue Generation

New Zealand Media and Entertainment (NZME) faced rising printing and distribution costs and uncertainty over contractor-reported hours and distances across 47 delivery contractors and thousands of drivers. Audits were too limited to ensure routes were economically designed or verified, so NZME engaged RouteSmart Technologies and implemented RouteSmart for ArcGIS and later RouteSmart Online to optimize and centralize routing and distribution.

RouteSmart Technologies restructured NZME’s 2,000 routes—using RouteSmart for ArcGIS for resequencing and RouteSmart Online to share optimized routes with contractors and third-party publishers—centralizing distribution across seven daily publications. The initiative cut distance traveled by 15% and delivery hours by 17%, enabled rapid 24-hour transitions to new routes, reduced fuel and labor costs, and unlocked new revenue from expanded third‑party printing and distribution.

New Zealand Media and Entertainment

Chris McCarthy

Logistics Director