Case Study: True Heart Rose Company achieves faster route planning and smoother Valentine’s Day deliveries with Route4Me

True Heart Rose Company Delivers Flowers with Route4Me

True Heart Rose Company is a Houston-based wholesale flower supplier serving about 400 stores with a small fleet and six regular drivers; holiday spikes (like Valentine’s Day) multiply stops and on-route customer time. Historically routes were planned from memory, which led to drivers criss-crossing the city, occasional bad addresses, and inefficient holiday deliveries—so the company sought a route-optimization service and selected Route4Me.

Using Route4Me’s route-optimization platform, Young Bohle plotted and rearranged 3–4 routes by driver and region to keep stops contiguous and pair drivers with familiar stores. The change cut route-planning time in half, eliminated the 2013 criss-crossing, made holiday deliveries much easier, and left store managers happier—establishing Route4Me as a key partner as True Heart Rose Company scales for future peaks like Mother’s Day.

True Heart Rose Company