Case Study: Organicycle, LLC scales compost pickup and improves customer service with Route4Me

Route4Me Helps Organicycle Transform the Waste Management in Michigan

Organicycle, LLC, founded by Dan Tietema to collect curbside compostable waste, needed reliable, scalable routing to deliver consistent residential service like a traditional trash company. As the business grew from about 30 stops a day toward 100, and with goals of 400–1,000 stops, Organicycle turned to Route4Me’s route optimization platform and mobile apps to manage driver routes and preserve on-time customer service.

Route4Me put route planning into drivers’ hands with synchronized mobile apps, turn‑by‑turn directions and two‑way communication, eliminating hours of manual route setup by Dan and freeing him to focus on sales and expansion. The result: Organicycle scaled operations (from ~30 to up to 100 stops daily, with targets of 400 and then 1,000), improved service consistency, and accelerated growth while reducing landfill waste — all enabled by Route4Me.

Organicycle, LLC

Dan Tietema

President