Case Study: Primera Technology achieves 110% conversion growth with RoundClicks

Primera Technology, Inc boosts conversions 110% with RoundClicks

Primera Technology, Inc., a specialized printing equipment manufacturer, faced challenges with its website's poor navigation, lack of mobile responsiveness, and limited search capabilities, which were hindering its customer journey and key performance indicators. The company engaged RoundClicks and its conversion rate optimization (CRO) services to address these issues.

RoundClicks implemented a solution that included a redesigned header with improved navigation, a dynamic search bar with autocomplete, and a fully responsive design. These enhancements led to significant results, including a 100%+ increase in conversion rates, a 60% reduction in bounce rates, and the unlocking of $15M in new revenue for Primera.

Primera Technology, Inc