Case Study: a women’s fashion clothing brand drives leads and prebookings with RoundClicks

A high-end women’s fashion clothing brand’s e-commerce website

RoundClicks provided services to a high-end women's fashion clothing brand facing a significant challenge during the COVID-19 quarantine. With consumers confined to their homes, the brand's motivation campaign for its summer collection had stalled, as there was no perceived need for new apparel and delivery was also a major obstacle. The client needed a way to re-engage its audience and drive sales for products like tank tops, shorts, swimwear, and dresses.

The solution implemented by RoundClicks was a multi-page landing page funnel designed to capture leads and drive conversions. The three-page strategy focused on creating awareness, offering discounts and an affiliate program, and finally prompting purchases. RoundClicks also utilized email automation, pop-up tools, and social media remarketing. This approach was a great success, resulting in a list of new leads, pre-bookings for future seasons, and ongoing referrals through the new affiliate program.