Case Study: Nominet streamlines domain journeys and cuts support needs with Rouge Media

Nominet unifies domain journeys with Rouge Media, cutting support calls and abandoned journeys

Nominet, the registry for .UK domain names, faced a challenge with a fragmented online experience for its customers. Users were spread across multiple sites for searching, purchasing, and learning about domains, leading to abandoned journeys and increased support calls. They partnered with vendor Rouge Media to create a unified WordPress platform that could seamlessly guide users from domain search through to management and aftercare.

Rouge Media delivered a solution by designing an intuitive information architecture focused on three core functions: search, manage, and learn. They integrated a bespoke domain search tool and the LearnDash LMS into WordPress, creating a single, cohesive journey. The new site resulted in a smoother user experience, reduced the need for support, and provided more opportunities to sell domains. Rouge Media successfully built a platform that reflects real user behavior and can grow with Nominet's evolving services.

Nominet