Case Study: Friedreich’s Ataxia Research Alliance achieves an accessible, user-friendly research hub with Rouge Media

Friedreich’s Ataxia Research Alliance boosts donations and engagement with Rouge Media

The Friedreich’s Ataxia Research Alliance (FARA) needed a website that could better serve its global community, as its old site was slow, disorganized, and failed to meet the needs of patients, researchers, and donors. They engaged Rouge Media to undertake a comprehensive rebuild focused on creating an accessible, user-friendly, and authoritative digital presence using WordPress.

Rouge Media reimagined the site's architecture and content strategy, placing a strong emphasis on accessibility and clear user journeys. The solution included a custom-designed Drug Development Pipeline and a structured CMS for complex data. Post-launch, the new site saw increased user engagement, lower bounce rates, and an uplift in donations and inquiries, successfully reflecting FARA's mission and impact.

Friedreich’s Ataxia Research Alliance (fara)