Case Study: Estatesearch achieves a cohesive, human brand identity with Rouge Media

Estatesearch unifies 3 brands with Rouge Media

Rouge Media partnered with Estatesearch, a legal industry company, to transform its solid business into a cohesive and felt brand. The challenge was to create a clear brand strategy and a visual identity that would unify its master brand and two sub-brands, Estatetrace and Estatesure, in order to better connect with its audiences of solicitors and beneficiaries.

The solution implemented by Rouge Media involved developing a comprehensive brand strategy through stakeholder interviews and workshops, followed by the creation of a new visual language and logo suite. This included a refined color palette, typography, and hand-drawn illustrations to project a professional yet warm and human identity. The results provided Estatesearch with a single, confident brand experience that signals credibility and makes internal marketing easier. Rouge Media also applied the new identity to a refreshed, easy-to-update WordPress marketing site to ensure a consistent story.

Estatesearch