Case Study: Flic achieves smoother eCommerce journeys and higher conversions with Roud Studio

Flic boosts eCommerce over 3+ years with Roud Studio

Flic, a Swedish brand known for its smart button technology, faced challenges in simplifying its customer journey and strengthening its eCommerce presence. They partnered with Roud Studio to conduct in-depth user research and define improvements for both design and performance on their website.

Roud Studio implemented continuous UX enhancements, including a clearer information architecture and refined product pages with improved storytelling. On the technical side, they optimized loading speed and streamlined Shopify integrations. These changes made the shopping flow more intuitive and engaging, which directly improved conversion rates for Flic. The collaboration with Roud Studio is ongoing.

Flic