Case Study: O2 achieves reallocation of 6,300 staff hours/week and £2.5M reinvestment into customer experience with RotaGeek

O2 - Customer Case Study

O2, the commercial brand of Telefonica UK with 23 million customers and 267 company-owned retail stores, was managing rotas with spreadsheets—an approach that was time-consuming, hard to share and provided no central oversight. The business needed a more agile, data-driven scheduling solution to match staffing to customer demand and give central teams continuous insight.

RotaGeek deployed its cloud-based scheduling across all 267 stores after a two-month proof-of-concept, achieving 84% store engagement in 14 days and 99% in 21 days. Within six months the platform freed up 6,300 hours per week to reinvest in the customer experience (around £2.5M annually), reduced reliance on overtime, delivered a 20x return on investment and earned strong staff approval.

O2

Mark Sims

Head of Stores Continuous Improvement