Case Study: Sephora Middle East achieves smarter scheduling, fairer rotas and significant time savings with RotaGeek

Improving in-store experience, team productivity and employee happiness through smart scheduling

Sephora Middle East, part of the global Sephora brand with 75+ stores across five markets, was relying on spreadsheets after a failed scheduling project and faced fragmented visibility, error-prone rota creation, store coverage gaps for skills and tasks, slow manual timesheet/payroll processes, and awkward leave and shift-swap workflows. Their goals were clear: ensure full coverage and skills, create fair rotas, improve workforce visibility at all levels, and free managers from time-consuming administrative work.

Sephora implemented Rotageek’s autoscheduling platform, integrating RetailNext footfall forecasts with a labour-optimisation engine plus a mobile app and reporting. The solution automatically generates compliant, fair schedules that match demand and skills, removed paper-based processes, increased visibility across the business, saved managers countless hours, reduced errors, and improved employee experience — deployed across five countries for around 1,000 managers and employees.

Sephora Middle East

Aroma Lewis

Retail Business Analyst