Case Study: O2 achieves £2.5M first-year savings and 6,300 weekly hours reinvested with RotaGeek

How O2 saved £2.5m with Retail Staff Scheduling Software

O2, the commercial brand of Telefónica UK with over 23 million customers and top industry satisfaction, faced scheduling challenges from relying on spreadsheets: creating and sharing rosters was time-consuming, inflexible and offered no central oversight or staff metrics. The company needed a scheduling solution that gave stores agility to match customer demand while providing central teams with actionable insight.

After a two‑month proof‑of‑concept, O2 rolled out Rotageek across 267 company‑owned stores (Jan–Feb 2015), achieving 84% store engagement in 14 days and 99% in 21 days. By Q3, data‑driven scheduling delivered a £2.5m saving and identified 6,300 hours per week to reinvest in the customer experience, improving operational efficiency without increasing costs.

O2