Case Study: Supergoop! boosts conversion and add-to-cart rates with Roswell Studios CRO and site optimization

Supergoop! boosts conversion 4% with Roswell Studios

Roswell Studios partnered with Supergoop!, a category-defining SPF beauty brand, to elevate its eCommerce performance. The challenge was to refine the shopping experience on their Shopify Plus site, streamlining product discovery and optimizing conversion paths to handle their rapid product launches and heavy cross-channel traffic.

The solution implemented by Roswell Studios included a comprehensive site audit and a strategic CRO framework. They optimized product detail pages, improved navigation and filtering, and executed iterative UX testing to reduce friction. As a result, Roswell Studios helped Supergoop! achieve a 4% increase in conversion rate and a nearly two-fold increase in add-to-cart rate, strengthening the overall purchase funnel.

Supergoop!