Case Study: Sendero Provisions Co. boosts retention revenue with Roswell Studios

Sendero Provisions Co boosts revenue 21.4% with Roswell Studios

Sendero Provisions Co came to Roswell Studios with a significant challenge in their retention marketing. Their existing Klaviyo email and SMS automations were outdated, not aligned with their brand, and poorly performing. This resulted in low customer engagement, a high unsubscribe rate, and deteriorating deliverability that threatened their ability to communicate with customers effectively.

Roswell Studios implemented a complete overhaul of Sendero's email and SMS strategy. The solution included granular segmentation, redesigned automated flows personalized to the customer journey, and a strong infusion of Sendero's brand identity. The results were impressive, with an 8.6% lift in flow performance and a 179% increase in campaign revenue. Deliverability also saw major improvements, including a 65.3% rise in placed order rates and a 38.5% drop in spam complaints.

Sendero Provisions Co