Case Study: Pura Vida boosts revenue per recipient with Roswell Studios' lifecycle marketing

Pura Vida boosts revenue per recipient 56.5% with Roswell Studios

Roswell Studios partnered with Pura Vida, a globally loved lifestyle brand known for its handcrafted jewelry. The brand sought to evolve and scale its email marketing program through Klaviyo to build a smarter retention engine that balanced visual storytelling with data-driven performance.

Roswell Studios implemented a comprehensive Klaviyo strategy, revamping core email flows and introducing advanced segmentation and continuous A/B testing. This solution drove significant results, including an 11.9% increase in attributed revenue from campaigns, a 75% increase in conversion rate, and a 56.5% rise in revenue per recipient.

Pura Vida