Case Study: Hyperlite Mountain Gear Boosts DTC Growth with Roswell Studios

Hyperlite Mountain Gear boosts order volume 40% with Roswell Studios

Hyperlite Mountain Gear, a premium lightweight outdoor gear manufacturer, partnered with the Shopify Plus eCommerce agency Roswell Studios to boost revenue and order volume. Their challenge was to optimize ad spend and expand their reach to new audiences beyond their core technical consumers without negatively impacting the profitability of their paid campaigns.

Roswell Studios implemented a solution by auditing and rebuilding the customer's campaigns across Meta and Google. They refined audience targeting and campaign structure while expanding creative messaging to attract a broader market. This approach yielded significant results: a 28% increase in revenue, a 40% surge in order volume, and a 12% reduction in cost per acquisition, successfully scaling Hyperlite's growth.

Hyperlite Mountain Gear