Case Study: Hyperlite Mountain Gear achieves unified retention marketing and higher flow revenue with Roswell Studios and Klaviyo

Hyperlite Mountain Gear boosts flow revenue 67% with Roswell Studios

Hyperlite Mountain Gear, an outdoor equipment retailer, faced challenges with its fragmented marketing approach. The company was running its email and SMS programs on separate platforms, which led to inconsistent customer identities, incomplete retargeting data, and conflicting welcome offers for new subscribers. They partnered with Roswell Studios to consolidate these channels onto a single platform, Klaviyo, to create a unified customer journey.

Roswell Studios migrated Hyperlite's SMS program into Klaviyo, unifying it with their existing email efforts. This created a single customer record and allowed marketing flows to reference a subscriber's combined behavior across both channels. The solution delivered significant results for Hyperlite, including a 67% year-over-year increase in flow revenue and a 35% increase in total email revenue. Roswell Studios also eliminated the operational friction of managing two platforms, providing the retention team with a single dashboard and data set.

Hyperlite Mountain Gear