Case Study: Denny's boosts retention and store revenue with Roswell Studios and Klaviyo

Denny's drives 28% of store revenue with Roswell Studios

Roswell Studios worked with Denny's, a restaurant chain, to address its fragmented retention marketing. The customer's email and SMS programs were on separate platforms, leading to disjointed subscriber data, limited automation, and no single customer view.

The solution from Roswell Studios was a full migration to and consolidation on Klaviyo. They rebuilt the automation suite, launched SMS, and later added PostPilot direct mail for win-back. Results included email and SMS driving approximately 28% of total store revenue within seven months, with email-attributed revenue growing 9.7x. Roswell Studios also helped increase returning customers to about 76% of all orders while the store grew roughly 14% year-over-year.

Denny's