Case Study: Brixton boosts retention revenue with Roswell Studios

Brixton boosts email revenue 126.2% with Roswell Studios

Brixton, a modern lifestyle brand, partnered with the Shopify Plus eCommerce agency Roswell Studios to overhaul its retention marketing strategy. The challenge was to turn casual shoppers into loyal brand advocates by improving its email and SMS marketing.

Roswell Studios implemented a full-funnel lifecycle transformation, refining existing automations and launching new ones based on customer behavior. This approach, which included a creative refresh and improved segmentation, resulted in a 122% increase in Klaviyo attributed revenue and a 156% increase in email campaign revenue over a three-month period.

Brixton