Case Study: A+E Networks boosts email engagement with Roswell Studios

A+E Networks creates 21 custom email templates with Roswell Studios

The customer, A+E Networks, faced a challenge in creating effective email marketing campaigns for its three major channels. They needed new email templates that would implement best practices and increase click-through rates and engagement. They engaged the vendor, Roswell Studios, for its email marketing, design, and development expertise.

Roswell Studios designed and developed a custom-coded, modular email templating system. This solution included 21 templates optimized for accessibility and various email providers, along with robust style guides to streamline production. The result was a more efficient process for the A+E content team and emails optimized for higher engagement across their brands.

A+E Networks