Case Study: Adina Reyter achieves 63% online business growth with Roswell Studios retention marketing and SMS

Adina Reyter boosts email revenue 394% with Roswell Studios

The luxury jewelry brand Adina Reyter engaged Roswell Studios to audit and improve its retention marketing strategy. The brand's challenge was a lack of personalized email marketing based on customer preferences and a complete absence of an SMS marketing program.

Roswell Studios implemented a personalized retention marketing strategy, launching a robust SMS program with Attentive and enhancing email automations using Klaviyo on Shopify Plus. The results were significant, with Adina Reyter's online business growing 63% overall. Email marketing revenue increased by 70%, driven by a 394% growth in email flow revenue, and the SMS program delivered an 82x return on investment from its launch.

Adina Reyter

Louis Senofonte

Head of Marketing at Adina Reyter