Case Study: Yorkshire Building Society boosts saver accounts and deposits with Rostrum's Nation's Nest Egg campaign

Yorkshire Building Society generates £25 million in deposits with Rostrum

Yorkshire Building Society, a UK mutual savings and mortgage provider, needed a repeatable research property to stand out in a crowded market and support its savings messaging. They tasked their vendor, Rostrum, with creating a credible and newsworthy index that could work across PR, marketing, and social media to deliver measurable commercial returns.

Rostrum conceived and delivered "The Nation's Nest Egg," a research-led financial resilience index. The campaign generated 86 pieces of consumer coverage and drove significant commercial results for the customer, including 1,500 new Rainy Day Saver accounts opened and £25 million deposited. Rostrum's solution successfully positioned Yorkshire Building Society as a leading voice on financial resilience.

Yorkshire Building Society