Case Study: Vitesse boosts share of voice and secures The Times coverage with Rostrum PR

Vitesse boosts share of voice by 50% with Rostrum

Vitesse, a specialist insurance payments business, needed to build its brand profile and establish credibility across both the US and London insurance markets. Their challenge was to be recognized as a leader in claims leakage management and to drive commercial impact through increased web traffic and sales leads. They engaged Rostrum to execute a targeted PR campaign.

Rostrum implemented a strategic PR program that secured over 200 media coverage pieces in trade and national press, including a profile in The Times. This activity directly resulted in a 150% increase in web traffic and grew Vitesse's share of voice by 50%, successfully establishing them as a recognized name and their spokespeople as authoritative commentators.

Vitesse