Case Study: Sequel Business Solutions builds authority in London Market insurance technology with Rostrum

Sequel Business Solutions boosts share of voice by 100%+ with Rostrum

Sequel Business Solutions, a specialist insurance technology provider, needed to establish itself as an authoritative voice in London's crowded market. The company's leadership had deep expertise but lacked the visibility and industry recognition to be seen as the go-to expert. To address this challenge, they engaged Rostrum for an integrated PR and content programme.

Rostrum implemented a solution that included thought leadership articles, a dedicated awards programme, and LinkedIn content development. This strategy secured over 200 media pieces, 16 award wins and shortlistings, and grew Sequel's LinkedIn followers to over 5,000. Rostrum's programme successfully increased the company's share of voice by more than 100% and cemented its leadership team as authoritative commentators in the sector.

Sequel Business Solutions