Case Study: Saffron Building Society achieves a distinctive brand refresh and 700% growth in thought leadership with Rostrum

Saffron Building Society wins 225 press pieces and 700% more thought leadership with Rostrum

Saffron Building Society sought to refresh the brand identity for its intermediary mortgage business, Saffron for Intermediaries, to stand out in a competitive market. Their challenge was to develop a distinctive brand platform, grow their share of voice, and build the profiles of their internal experts. They partnered with the vendor Rostrum on this brand and design initiative.

Rostrum developed the "Embracing Different" creative platform, which included a chameleon motif, a richer use of Saffron's signature purple, and a refreshed tone of voice. This solution significantly boosted visibility and created a clear point of difference, resulting in 225 pieces of positive coverage, over 147 million opportunities to see, and a 700% increase in thought leadership. The refreshed brand also received five award nominations. Rostrum's work provided Saffron with a consistent and recognizable identity across all marketing and communications channels.

Saffron Building Society