Case Study: Phoenix Equity Partners strengthens its founder-first brand with Rostrum

Phoenix Equity Partners boosts website dwell time by 77% with Rostrum

Phoenix Equity Partners, a private equity firm, approached Rostrum with the challenge of evolving its brand to better reflect its mission as a founder-led firm. They needed a new website and social media presence that would capture their spirit and resonate with the entrepreneurs they champion.

Rostrum delivered a refreshed brand strategy and digital presence, which included a new visual identity and a website with a dedicated "Stories" section for founder narratives. They also created a social media strategy to broaden reach. The results for Phoenix Equity Partners included over 300,000 annual social media impressions, 11,000+ website visits, a 77% increase in website dwell time, and over 2,600 new followers gained annually.

Phoenix Equity Partners