Case Study: Novuna achieves 46 national hits and 70m OTS with Rostrum's integrated PR campaign

Novuna delivers 46 national hits and 70m OTS with Rostrum

Novuna, a UK-based provider of finance solutions, sought to move beyond traditional communications and bring more creativity to its media strategy. The company appointed vendor Rostrum to deliver an integrated PR programme that would support its key divisions and secure newsworthy, agenda-setting coverage.

Rostrum implemented a strategy of creating bold, culturally resonant stories rooted in strong insights. This included campaigns estimating the financial impact of a band's reunion tour and exploring healthy money habits through dating data. The solution successfully repositioned Novuna as a cultural commentator, generating 46 pieces of national coverage, 18 individual national hits for a single campaign, and 70 million opportunities to see across regional titles.

Novuna