Case Study: Legal & General drives 5,000+ media hits with a data-led PR campaign from Rostrum

Legal & General drives 5,000+ media hits with Rostrum

Legal & General, a major UK financial services and insurance provider, sought to lead the national conversation on intergenerational lending and highlight the growing reliance on family support for homeownership. To achieve this, they partnered with the agency Rostrum to create a data-driven PR campaign.

Rostrum developed a research-led campaign by creating an economic model with consultancy Cebr to measure the impact of the "Bank of Mum and Dad." The solution involved publishing a series of whitepapers and executing targeted media outreach. This strategy generated over 5,000 media hits, 1.9 billion opportunities to see, and trended on social media, successfully establishing the campaign as an annual news fixture and cementing Legal & General's role as a trusted voice on the topic.

Legal & General