Case Study: Vooray Achieves 31x ROI with Roster

How VOORAY enjoys a 31x ROI from purchases and referrals generated by their influencers, pros, and ambassadors

Vooray, a health and wellness fitness retailer, faced a challenge with its influencer marketing. The company was frustrated by multiple overpriced software platforms that failed to deliver the insights and results needed to manage its three distinct brand champion programs for trainers, customers, and influencers. They turned to the vendor Roster for a solution.

Roster provided a platform that allowed Vooray to develop unique communities to generate user content and track authentic word-of-mouth conversations. This solution enabled them to measure and scale their advocacy programs effectively. The results were outstanding: the campaigns reached nearly 100 million people, generated over $325,000 in revenue, and achieved a 3,100% return on investment (31x ROI).

Vooray