Case Study: GoBe Kids drives rapid sales growth with Roster

How their brand ambassadors are significant marketing partners

GoBe Kids, a small two-person startup selling innovative spill-proof snack containers, faced the challenge of generating rapid revenue growth and product awareness with an extremely limited marketing budget and time. They needed a marketing channel that could create buzz, expand their reach, and track sales without requiring significant resources or expertise.

They partnered with vendor Roster to implement an advocacy program strategy utilizing both influencers and customer ambassadors. The results were extraordinary: their program grew by 5400%, applications soared to over 1,000, and user-generated content increased sixfold. This effort, managed on just 2-5 hours per week, helped explode their customer base from 9,000 to nearly 40,000 and tripled their social media followers.

GoBe Kids